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Studies on conflict management strategies have gained greater attention in recenttimes and have been shown to be a key factor in retaining employees. The study investigatedconflict management strategies and employees’ retention in Coca-Cola Nigeria Ltd. The specificobjectives were to determine the influence of collaboration strategy on employees’ retention and toexamine the influence of confrontation strategy on employees’ retention. The descriptive surveyresearch design was adopted for the study. A total population of five hundred and eighty-one (581)serves the study population. Two hundred and thirty-seven (237) respondents were selected usingTaro Yamane