ASSESSING THE EFFECTIVENESS OF EDUCATIONAL BROADCASTING IN 21ST CENTURY NIGERIA: EVIDENCE FROM EBBC TELEVISION

Abstract

This study assessed educational broadcasting in Nigeria amidst the challenges of the21st century, with a focus on EBBC TV educational programmes. The objectives were to ascertainEBBC’s preparedness level for educational broadcasting; assess the level of awareness, efficacyand reach of EBBC educational broadcasting; ascertain the implications of educationalbroadcasting on the development of Ebonyi State; and investigate the quality of curriculum used inEBBC programmes. This study adopted a survey design and was anchored on the Diffusion ofInnovation theory. A sample size of 400 was drawn using Taro Yamane