PROACTIVE PERSONALITY AS A MODERATOR OF THE AVOIDING CONFLICT-HANDLING STYLE- PERFORMANCE RELATIONSHIP IN NIGERIAN PUBLIC UNIVERSITIES
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Abstract
Conflict is a routine aspect of organizational life with important implications foremployee performance. This study examines the effect of the avoidance conflict-handling style onemployee performance and investigates the moderating role of proactive personality among staffin public universities in North-Western Nigeria. Drawing on Dual Concern Theory, data werecollected through a cross-sectional survey and analyzed using Partial Least Squares StructuralEquation Modeling (PLS-SEM). The findings reveal that the avoiding conflict-handling style hasa significant influence on performance, while proactive personality not only predicts performancebut also strengthens the relationship between avoidance and performance. These results suggestthat proactive individuals are better positioned to navigate conflict constructively. The studycontributes by integrating personality traits into conflict–performance models and providespractical guidance for enhancing conflict management and performance improvement in highereducation institutions.