CORPORATE STRATEGY AND ORGANISATIONAL PERFORMANCE IN NIGERIA’S FMCG MANUFACTURING INDUSTRY

Abstract

Corporate strategy is a critical determinant of organizational performance,particularly within complex and competitive environments such as Nigeria’s manufacturing sector.This study examined the influence of five core dimensions of corporate strategy: strategicplanning, competitive strategy, innovation strategy, strategic flexibility, and resource allocation,on the performance of manufacturing firms operating in this context. A quantitative researchdesign was adopted, and data were collected from 385 management-level respondents acrossselected fast-moving consumer goods (FMCG) manufacturing companies using structuredquestionnaires. Analytical procedures included descriptive statistics and multiple regressionanalysis. The findings revealed that all five strategic dimensions had positive and statisticallysignificant effects on organizational performance. Among them, strategic planning was identifiedas the most influential predictor, followed by competitive strategy, resource allocation, innovationstrategy, and strategic flexibility. The study recommends that manufacturing firms institutionalizeformal strategic planning mechanisms, implement coherent competitive and innovation strategies,enhance strategic responsiveness, and allocate resources effectively to strengthen their position inan increasingly dynamic business environment.