INFLUENCE OF GENDER APPEALS ON AUDIENCE ENGAGEMENT OF RADIO NEWS IN OSUN STATE

Abstract

This research investigated gender appeal effects on radio news audience participation by understanding how news gender portrayals affect audience size together with their trust and listener retention. The study used Framing Theory. The research used a quantitative design to gather structured questionnaires from 341 respondents who formed part of the study sample. This research discovered that radio audiences represented an equal mix of genders while their involvement differed according to their assessment of news content