African Journal of Social and Behavioural Sciences (AJSBS)·Volume 15, Issue 1
EFFECTS OF RISING COST OF PRODUCTION ON SALES OF ALCOHOLIC BEVERAGES IN NIGERIA
Ugochukwu Lawrence Okorozoh
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Abstract
This research investigated the relationship between rising production costs and sales of alcoholic beverages in selected South East Nigerian brewery firms. Employing a simple linear correlation design, the study targeted management and staff from these firms, comprising a population of 750 individuals. Using Slovin
Published: February 20, 2025IMSU FOSS Open Access Academic Journal