MEDIA EXPOSURE, COMPREHENSION, AND COMPLIANCE WITH CLIMATE-CHANGE MESSAGES AMONG RESIDENTS OF ENUGU METROPOLIS.

Abstract

Environmental issues have been a major worldwide problem, and Nigeria is notexempted from this problem as the country experiences flooding, erosion and otherconsequences of climate change. This study examines the exposure to climate change mediamessages and compliance with climate change media messages among residents of Enugumetropolis. The researcher adopted the survey design with a sample size of 385, which wasobtained using the Australian sample size calculator. The instrument for data collection wasthe questionnaire. Data were analysed quantitatively using frequency, percentage, and meanand standard deviation. Findings from the study revealed that Enugu metropolis residents havehigh levels of exposure to climate change media messages and compliance with climate changemedia messages, respectively. The study recommends, among others, that a similar studyshould be carried out in rural areas since this study, which was conducted in an urban area witha high literacy level, looks positive with regard to exposure to climate change media messagesand compliance with climate change media messages.