UTILISING DIGITAL MEDIA TOOLS TO FOSTER INDIGENOUS COMMUNICATION SYSTEMS IN NIGERIA

Abstract

This study identified the digital media tools as channels for fosteringindigenous communication systems in Nigeria. The theoretical framework of the study wasdrawn from cultural modernisation theory and media technological determinism theory. Thestudy employs a comprehensive literature review to explore how digital media tools canfoster indigenous communication systems in Nigeria (desk review). This method involved aliterature review or secondary data analysis, involves the systematic collection, analysis, andinterpretation of existing research, reports, publications, and other relevant documents.Findings from the study revealed that while these traditional forms of communication remainvital within communities, particularly in rural areas, their representation on digital mediaplatforms is still limited and often misrepresented. The digital divide and dominance ofWestern-centric content have contributed to the underrepresentation and potential dilution ofNigeria