African Journal of Social and Behavioural Sciences (AJSBS)·Volume 14, Issue 2
ASSESSING RADIO AS A MEDIUM OF CULTURAL PROMOTION AMONG TEENAGERS
Bernice Oluwalanu SanusiOluwaranti Olufunke Ojewumi
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Abstract
This research examines the effectiveness of radio as a medium for promoting cultural awareness among teenagers in Nigeria. Through a mixed-methods approach, data was collected from 384 respondents to explore the types of cultural content broadcast on Nigerian radio stations, teenagers
Published: May 26, 2024IMSU FOSS Open Access Academic Journal